What Time Does Informed Delivery Update

Runway Your Directly Mail service with Informed Visibility^®

Commodity - three Min. Read

Take a deep dive into Informed Visibility^®, and larn how it can boost your campaign efforts by analogous direct mail with digital campaigns.

A man opening his mail beside his office computer.

For years, directly mail has been an effective communications tool for marketers. But as online campaigns take grown in effectiveness and trackability, marketers have searched for something that could connect the concrete and digital, increasing the touch of each medium.

That's why the United states Postal Service^® (USPS) created the Informed Visibility^® service, which brings almost real-time tracking data to deliveries of postal service pieces like flats and letters. Continue reading to learn how this tool works, and what it tin do to improve your directly mail marketing campaigns.

What is Informed Visibility?

This tool lets marketers know when mail has been delivered, assuasive for quick and coordinated activation of complementary marketing campaigns.

How It Works

Once sent, a direct mail piece is scanned past the Post Function^™ facility and entered into a tracking system. Senders can so runway pieces using the Informed Visibility tool, which shows when a mail slice has entered different stages in the delivery bicycle.

When mail reaches its destination, a final scan from the postal carrier alerts the sender that their piece is existence delivered to a customer.

With this near real-fourth dimension commitment information, the sender tin can launch complementary campaigns like emails or social media ads that target the same customers, maximizing the bear on of each piece.

What information does Informed Visibility provide?

With this feature, mailers gain rich insights into the stages of the USPS® postal service stream. They can learn when their messages move from sorting machines to trucks, and when they are ultimately delivered to customers' mailboxes. Senders can view each piece by delivery-progress scans (such as "being sorted," "en route" or "delivered"), delivery area or Zip Lawmaking^™ destination, campaign name and more. Once a piece is delivered, marketers tin can and so boot off digital campaigns on other channels to magnify the influence of the straight mailpiece.

Sorting
Facility

En Route

Delivered

US map

How does Informed Visibility touch communication?

The service makes it easier for marketers to run multichannel campaigns involving direct mail service touchpoints. Knowing the stages your mail has entered and when information technology has reached your customer in virtually existent-time makes marketing communications easier.

Marketing campaigns—from direct mail to broadcast TV to social media—can piece of work together to heave touch rather than operation in silos. A pol'southward team, for example, could arrange a call to ostend a vote upon seeing that a straight mailpiece has reached a denizen. Or a retailer could ship an email with more offers and direct links to increase the impact of a mailed coupon.

With Informed Visibility, you can plan out and manage your campaigns, present and future, more effectively.

Primal Takeaway

Adding Informed Visibility to your next direct mail entrada is a powerful way to build on your marketing letters. Past knowing when your slice has arrived in a customer's mailbox, you tin more effectively program and manage which complementary marketing they run into, and when.

Coordinating efforts betwixt your mail service and digital campaigns will increase impact on, and value for, your customers. At the same time, Informed Visibility can streamline campaigns internally, bringing you more powerful, measurable results.

Ready to set up Informed Visibility for your next campaign? Talk to a USPS representative to learn more.

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